Privacy Policy for LBW Machines Ltd

Last updated: 03 March 2026

This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit www.lineboringandwelding.com (“the Website”). We are committed to protecting your personal data and respecting your privacy in accordance with the UK GDPR, EU GDPR, and the Data Protection Act 2018.

By using the Website, you agree to the practices described in this policy.

1. Who We Are

LBW Machines Ltd
Website: www.lineboringandwelding.com
Email: sales@lineboringandwelding.com
Phone: 0121 537 4525
Data Controller: LBW Machines Ltd

2. What Personal Data We Collect

a) Information You Provide Directly

• Name
• Email address
• Phone number
• Company name
• Enquiry details submitted via contact forms
• Any information voluntarily provided in emails or calls

b) Automatically Collected Data

• IP address
• Browser type and version
• Device information
• Pages visited and time spent on the Website
• Referring website
• Cookie preferences

c) Cookies and Tracking Technologies

We use cookies to:

• Enable essential website functionality
• Improve performance and user experience
• Analyse website traffic
• Support marketing and remarketing (only with consent)

You can manage or withdraw cookie consent at any time through our cookie banner.

3. Types of Cookies We Use

Essential Cookies (Strictly Necessary)

Required for the Website to function (e.g., security, page navigation). These do not require consent.

Analytics Cookies

Used to understand how visitors use the Website (e.g., Google Analytics). Collected data may include IP address (anonymised where possible).

Marketing Cookies

Used for remarketing, advertising optimisation, and tracking user behaviour across websites. These require explicit opt-in consent.

Preference Cookies

Store your cookie choices and website preferences.

4. How We Use Your Personal Data

• Responding to enquiries and providing customer support
• Preparing quotations, sales information, or service details
• Improving website performance and user experience
• Maintaining website security
• Fulfilling legal obligations
• Marketing communications (only with explicit consent)

We do not sell or rent your personal data.

5. Legal Basis for Processing (UK GDPR / GDPR)

• Consent – for marketing emails and non-essential cookies
• Contract – when responding to enquiries or providing services
• Legitimate Interests – improving website performance, preventing fraud
• Legal Obligation – complying with tax, accounting, or regulatory requirements

6. How Long We Keep Your Data

• Enquiry data: up to 24 months
• Customer records: up to 7 years (legal requirement)
• Cookie data: according to cookie type (typically 6–24 months)

7. Sharing Your Information

We may share your data with:

• Website hosting providers
• Analytics providers (e.g., Google Analytics)
• CRM or email service providers
• Professional advisers (legal, accounting)
• Regulatory authorities if required by law

All third parties are required to protect your data and comply with GDPR.

8. International Data Transfers

Some service providers (e.g., Google) may process data outside the UK/EU. Where this occurs, we ensure appropriate safeguards such as:

• Standard Contractual Clauses (SCCs)
• Adequacy decisions
• Additional security measures

9. Your Rights Under GDPR

You have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion (“right to be forgotten”)
• Restrict processing
• Object to processing
• Withdraw consent at any time
• Request data portability
• Lodge a complaint with the ICO (Information Commissioner’s Office)

To exercise your rights, contact us at: sales@lineboringandwelding.com

10. Security Measures

We implement technical and organisational measures to protect your data, including:

• SSL encryption
• Secure hosting
• Access controls
• Regular security reviews

However, no online transmission is 100% secure.

11. Links to External Websites

Our Website may contain links to third-party websites. We are not responsible for their privacy practices or content.

12. Changes to This Privacy Policy

We may update this policy periodically. The latest version will always be available on this page.

13. Contact Us

For questions about this Privacy Policy or your data rights:

Email: sales@lineboringandwelding.com
Phone: 0121 537 4525
Address: 50 Rangemoor Crescent, Amington Garden Village, Amington, Tamworth, B77 4QF